Department of Industrial Management,
Faculty of Applied Sciences,
Wayamba University of Sri Lanka,
Sri Lanka.


+(94) 37 2283619


+(94) 37 2283622


Dr.(Mrs). W.G.E.J. Wattegama
B.Sc. Business Administration (Hons.) (Sri J’pura), M.Sc. Management (Sri J’pura), Ph.D. (HZAU)
Senior Lecturer (Grade I)

+(94) 37 2283619
+(94) 37 2281414
+(94) 37 2283619
  • Ph.D. (Marketing Management), Huazhong Agricultural University, Wuhan, P.R. China – 2015
  • M.Sc. (Management), University of Sri Jayewardenepura, Sri Lanka – 2006
  • B.Sc. Hons. (Business Administration), University of Sri Jayewardenepura, Sri Lanka – 2001
  • National Science Foundation (Reg. No. NSF/STMIS/06/6815)
  • Sri Lanka Association for the Advancement of Science (Reg. No. 11166F)
  • Consumer Behaviour and Psychology
  • Web-based Information Diffusion and Social Interactions
  • Human Behaviour at Workplaces

Chinese Government (CSC) Scholarship – Reading for a Ph.D. (2012 – 2015)

  • Management
  • Strategic Management
  • Human Resource Management
  • Marketing Management
  • Project Management
  • Small Business Management
  • Entrepreneurial Dynamics
  • Organization Development
  • Organizational Behaviour
  • Managerial Economics
  • Accounting
  • Indexed / Refereed / Peer Reviewed Journal Papers
  1. E.J. Wattegama and Qing Ping (2015). An Entrepreneur’s Personal Value Perspective in Managing Product Harm Crises. International Journal of Management, Accounting and Economics2(7), 749 – 765, ISSN 2383-2126 (Online)
  2. Wattegama, W.G.E.J. and Qing Ping (2014). Effect of eWOM on Buying Intention for a Crisis Product: A Theoretical Reflection. Wayamba Journal of Management5(2), 1 – 8. ISSN: 2014-6182 (Paper)
  3. E.J. Wattegama and Ping Qing (2014). Impact of Electronic Word of Mouth on Brand Evaluation in Times of Negative Publicity: A Conceptual Framework. European Journal of Business and Management6(36), 203 – 210. ISSN: 2222-1905 (Paper), 2222-2839 (Online)
  4. Feng Jiaojiao, Wattegama W.G.E.J., Muhammad Ishaq, and Qing Ping (2014). The Mechanism of Entrepreneurs’ decision making in the Spillover Effects of Industry Unethical Behavior: A Theoretical Reflection under the Chinese Cultural Context, International Journal of Advances in Management Science3(3), 97 – 104. DOI: 10.14355/ijams.2014.0303.03
  5. Wattegama, W.G.E.J. (2010). An Investigation of the Entrepreneurial Bahaviour in Rural Sector in Sri Lanka – A Case Study. Wayamba Journal of Management1(1), 1 – 8. ISSN: 2012 – 6182 (Paper)
  6. Wattegama, W.G.E.J. (2007). The Role of Micro-Finance Institutions in the Rural Development Strategy. Accountancy Journal5, 108 – 129. ISSN: 1800 – 2382 (Paper)
  • Conference Proceedings
  1. Wattegama, W.G.E.J., & Qing, Ping (2014). Does online social influence matter to Consumer Decisions at Ambiguous Product-Harm Crisis Cognition?. In Perera M.S.S. and Others (Ed.), Driving Productivity through Innovation: From Thought to Practice. Proceedings of Ph.D. Consortium, 11th International Conference on Business Management, 11th – 12th December (pp. 14 – 33). University of Sri Jayewardenepura, Sri Lanka, ISSN: 2235-977X [Full Paper]
  2. Wattegama, W.G.E.J., & Qing, Ping (2014). Effect of social persuasion on consumer repurchase intentions under ambiguous online product review context. In Wayamba University International Conference 2014 (Ed.), Sustainable Development Through Equitable Sharing. Proceedings of Wayamba University International Conference (WinC), 29th – 30th August (pp. 56). Kuliyapitiya, Sri Lanka, ISBN: 978-955-4709-18-8 [Abstract]
  3. Wattegama, W.G.E.J., Feng, JiaoJiao & Qing, Ping (2013). An Entrepreneur’s Value Perspective in making an Ethical Business Decision under the Context of Product-harm Crises Management: A Research Model, Proceedings of 10th International Conference on Business Management ( 135 – 150). University of Sri Jayewardenepura, Sri Lanka, ISSN: 2235-9761 [Full Paper]
  4. Ahamed, L., Kulatunge A.K., and Wattegama W.G.E.J. (2010). Extract Benefits from Lean Manufacturing to Create Chaos Free Medium Scale Apparel Sector, Proceedings of the 01st Internal Research Conference on Business and Information, 04th June, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka [Abstract]
  5. Wattegama, W.G.E.J. and Weerasinghe, E.A. (2007). Impact of Micro-Finance on Rural Micro-Enterprise Development in Sri Lanka, Proceedings of 04th International Conference on Business Management, 22nd March (pp. 427 – 437). University of Sri Jayewardenepura, Gangodawila, Nugegoda, ISBN: 978-955-9054-60-3 [Full Paper]
  1. Wayamba University Research Congress, Wayamba University of Sri Lanka, Sri Lanka – 2019
  2. Sri Lanka Economic Research Conference, Sri Lanka Forum of University Economists – 2019, 2018
  3. Wayamba International Conference (WinC), Wayamba University of Sri Lanka, Sri Lanka – 2018, 2016, 2014
  4. Annual International Research Symposium (AIRS), International College of Business & Technology, Sri Lanka – 2019, 2018
  5. International Conference, Production and Operations Management Society (POMS) – 2018
  6. Annual Research Symposium in Management (ARSYM), Faculty of Business Studies and Finance, Wayamba University of Sri Lanka, Sri Lanka – 2017
  7. Symposium on Applied Science, Business and Industrial Research (ASBIRES), Faculty of Applied Sciences, Wayamba University of Sri Lanka, Sri Lanka – 2013, 2012, 2011, 2010, 2009
  8. National Conference on Technology and Management (NCTM), Sri Lanka Institute of Information Technology (SLIIT), Malabe, Sri Lanka – 2013, 2012